The digital world is evolving at a fast pace and we can see its reflection in the trends in user interface and user experience that are constantly changing for the better and to the delight of the user. Among the UI/UX trends for 2023 are data-driven & tailored design, high text size, light mode, and generative AI.
To keep your brand ahead of the game you should know how important it is to update your knowledge on the user interface design that develops and evolves every day, with a never-ending influx of new technologies.
Here are five major trends you can try in 2023.
Scrollytelling
A sort of narrative offered by scrollytelling elevates the content, pleases users, enhances brand perception, and increases attractiveness. It is a novel form of narrative that is just now starting to develop as a result of the many online explorations. Although having less material and functionality, immersive scrolling’s narrative powers enable things, and landing page designs in particular, to come to life.
This has a huge significance in the modern digital age because online users increasingly demand high-quality, multimedia material. So, the designers focus on providing a simple and passive activity with a compelling means to direct the narrative of any content.
Dopamine Releasing Colors
The parameters for expressing oneself and one’s brand are always changing with the evolving interface. Users will perceive color blocking, soothing textures, and healing hues as making forceful statements when they are layered over brutalist and even anti-design layouts.
Instead of redesigning their fundamental brand, big consumer goods companies chose to clothe (digital) advertising in dopamine-releasing colors.
Aurora Gradients
Dopamine-inducing colors can be blended to create more attractive gradients. These striking color combinations pair light complementary to create ethereal and sophisticated emotions. For web and app design projects, combining complementary hues into an aurora gradient gives the overall design an elevated, magical, expressive, and smooth appearance.
Since they inject a little visual flair onto an otherwise flat design, aurora gradients are getting a popular demand among UI/UX designers. They can be used to give a design depth and the color transitions, shadows, and lighting, may create a three-dimensional appearance that is more appealing to the users.
Micro-interactions
For reasons other than emotional design and UI satisfaction, micro-interactions will continue to be the focus of UX research to improve the quality of human-computer communication.
Analyzing user psychology, mental models, and physical product predecessors may lead to the discovery of new possibilities for thoughtfully designed and understandable system feedback.
Hyper-Personalization
Every designer can anticipate a stronger emphasis on personalization through emotional design as a means of preserving and strengthening the bond between customers and products. New methods of data collecting that can then be incorporated into regular user-to-system engagements will probably be necessary for this.
According to 89% of marketers, personalization on their websites or applications increased sales. So, the designers give more focus on personalization, to make the brand revolve around the customer, who is put in the spotlight.
UI UX has advanced significantly over time and is now a crucial business procedure. In the year 2023, UI UX designers focus more on bringing progress in accessibility, augmented reality, and design methodology. Always choose agencies or companies that have skilled experts with knowledge of the latest trends in digital design when you decide to go for a website or app development.
Do you wish to have a place in the eCommerce world? At SubcoDevs, we have a team of strong experts who can deliver you what you dream of at the most affordable price. Reach us soon to turn your ideas into reality.
