Should you be using ChatGPT for your website SEO?
Generally, SEO is a marketing strategy that competes with other websites for top rankings by providing a better user experience. While using ChatGPT for content creation in your SEO campaign may seem like a very beneficial tool, there are some drawbacks.
You will need to surpass your competition purely through tactics like backlinking and technical SEO, both of which represent smaller portions of the overall pie than the content itself because the content will be quite identical.
Here are some of the drawbacks of ChatGPT while considering it for SEO.
Lacking E-E-A-T
E-E-A-T refers to experience, expertise, authoritativeness, and trustworthiness. According to Google, these are the foundations of high-quality content. AI-generated material isn’t likely to be up to E-E-A-T standards by default.
When creating 1,000 words of material authored by an AI on a subject, consider the following:
- Would AI-generated information on this subject possess the necessary knowledge, skill, or authority to provide a user of a search engine with a high-quality response?
- Would the same piece of content be acceptable if an authority figure or someone with first-hand knowledge of the subject were to weigh in instead?
Low-Quality or Inaccurate Results
Without a web connection, ChatGPT relies on the data it has been trained on to produce results.
Such information could have, for any particular query, come from sources like articles, books, and websites. The viewpoint of ChatGPT is constrained after 2021 when its training was terminated.
This can lead to several issues, not the least of which is the inability to trust the content as fact, particularly when it comes to subjects that demand new perspectives.
There is also a chance that content will fall short of expectations because ChatGPT cannot guarantee complete accuracy in understanding user requests.
Human understanding is lacking in ChatGPT. With complex subjects, it can have trouble. Moreover, ChatGPT could produce strange grammar and syntax mistakes.
The Entry Barrier for Creating Content is Lower
As if we didn’t already have a problem with poor content, AI-generated content now makes it easier to start a content business. Content creators don’t need to be experts on the subject or to exercise the kind of critical thinking required for thorough research and comprehensive outlines.
You can ask ChatGPT to construct an outline for you, after which you can ask the AI to write a 2,000-word piece using that outline. You have content in a matter of minutes. Theoretically, we may witness the entry of thousands of new content producers who would provide content at a lower cost than their rivals. Two things that could be implied by this include:
- As we currently understand it, the quality content producer will be destroyed.
- A good content creator who also understands how to use AI content will become more valuable.
Mediocre Search Results
The quality of an answer would only be as excellent as the AI algorithms would allow without the human and E-E-A-T component. Additionally, because some AI tools are connected to the internet, the AI is reviewing its own generated content to create more quality content.
Thus the potential harm it may do to the search results is real. And one of two possibilities could occur. Either a search result’s value will decrease or the quality search result will become more valuable.
For all of these reasons, when using AI tools to create complicated content, people should always be included in the process. A lack of competent human assessment ensures that the content will be of low quality.
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