eCommerce is a fast-growing industry where people completely depend on apps for every single need. There exists a huge way to go from developing an app till it becomes a part of the daily lifestyle of users.
Whether it be an app developer or a mobile app reseller, everyone can make mistakes. App development should be done with utmost care and the clients should meet their goals once their app gets launched. Avoiding errors can save a lot of time, and money, and increase the reputation of a firm.
Here are some technical errors that you must avoid during the app development process.
Failed App Testing
After putting all effort into building an app with the best features, if you skip the stage of app testing, you are ignoring bugs and issues that could make your app useless. Testing should be done continuously throughout the entire development process to ensure that users can get a glitch-free performance while using the app. To avoid risk, it is better to test your app over a range of devices to ensure the users won’t be interrupted by any kind of error.
The testing process should only be done by a third- party or a dedicated professional team of quality assurance and app testers. Only then, You can point out the exact errors to launch a perfectly flawless app.
Inconsistency in App Updates
The process of app development does not end with just the launch. App development is a continuous process, especially in this era of eCommerce. Continuous enhancement of the apps is necessary to stay in the game. So, your app will vanish among users if you don’t consistently update the apps.
Google play store updates 249 apps out of the top 1000 every week, which means 25% of the top 1000 apps are updated a minimum of once a week. While in iOS eCommerce apps are frequently updated with a median update date of 21 days, and an average update frequency of 45 days.
Not Planning an MVP
An MVP or minimum viable product gives you the opportunity to test your app in actual market settings, against other competitors, and with regular consumers to evaluate how well it performs. It is the stage of an app with its basic features that allows you to launch your app in the market before proceeding to an advanced level of development.
After launching the basic version, you can collect feedback from the users, add advanced features and improvise it to be the final product. It is also highly useful in reducing the cost and time that would be required if you develop the finalized product earlier.
Overloaded Features
As an app developer, you may have the feeling to impress users with too many features. But the real fact is that it can create a negative impact, even if the intention is good. It could make the users confused and significantly affect their speed and performance. Instead of developing the app complex and confusing, add features that are extremely useful and make it user-friendly and purposeful.
Generally, it is difficult to determine the features users like, as it varies for each individual. But when you start to build an app, you should start by introducing features that serve the main purpose of customers’ businesses. It is better when you slowly introduce other features through various phases. Customer feedback will let you know about the user behavior and thereby you can update and optimize the app.
Complex or Low-Quality User Interface
No matter how aesthetic your app is in view, without a convenient user interface the app could never create an impact on customers. An efficient and convenient user interface is what makes the first impression on users that pushes them to use the app regularly.
Apps with complex layouts will not be preferred by the users and they will go after more convenient ones. So, in order to get maximum user engagement, you should design the app with great functionality and an easy-to-understand layout. Users only look for ease while accessing an app and most of the common and well-known apps have a great user interface.
Involving Too Many Platforms
Many brands have a tendency to go after every platform to express their presence everywhere. This could bring some challenges during the app development process. Identifying the exact platform that the customer wants by considering the pros and cons of the selected platform and the target audience.
Develop your app on any one of the platforms while developing a native app. It is not good economics if you develop an app on multiple platforms simultaneously while doubling the planned budget. Expanding to other platforms should be considered only after collecting feedback from users and should be done gradually with a proper calculation.
Ignoring Intuitive Icons or Graphical Elements
If your app has to be recognized you have to include the most updated features and elements. Then only you can satisfy your client’s goals. Graphical representation and icons have become common and are proven as convenient features for users. Users tend to avoid using the app when they can’t find some icons they are very familiar with. Without these components, they are forced to put more effort into comprehending things which slowly makes them feel inconvenient to use the app.
Developing a successful app is a task that spans a long period. Executing an efficient development practice can help you to build high-quality apps with high download and retention rates. It’s highly important to evaluate your mistakes and correct them to sustain the app in the eCommerce market.
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